Do you speak the ‘cradle to grave' journey of your product?

Right to information means the right to be given the facts needed to make an informed choice or decision about factors like quality, quantity, potency, purity standards and price of product or service. The right to information now goes beyond avoiding deception and protection against misleading advertising, improper labelling and other practices. For e.g. when you buy a product or utilise a service, you should be informed about a) how to consume a product b) the adverse health effects of its consumption c) Whether the ingredients used are environment- friendly or not etc.
Due to the ever increasing influence of the market and the ever changing scene with price wars and hard-sell techniques, the consumer's right to information becomes even more important. The right to information means much more than simple disclosure of the product's weight or price. A consumer has the right to know how the product has been prepared, whether it has been tested or animals or not, if environmentally-sound techniques and resources have been used in its production processes, what kinds of chemicals are used into its manufacturing and what could be their impact on consumer health. Clearly, a consumer has to consider a lot of factors before s/he buys a product, especially during online shopping.

Ideally, a consumer should have knowledge of the entire ‘cradle to grave' journey of the product to determine whether it’s safe and beneficial for use or no. The ‘cradle to grave journey' refers to the processes a product goes through- from the time of it being made out of raw material, the processes of its moulding into its final shape, transportation, labour, ingredients used, to the form in which it ends up on market shelves. It is only when a consumer is aware of the history of the product that he can make informed choices. An example of this is the GM food controversy. GM food is promoted as the answer to world's hunger and malnutrition but its safety for consumers and the environment is yet to be proved. Despite strong lobbying by pro-GM groups and the market, consumers in Europe have campaigned effectively against the entry of GM food into their food chain and markets. There are information and publicity campaigns that have made consumers rally behind a common consumer stand against GM food. As a result, the governments and the European Union have placed strict restrictions on the trial uses of GM technology in the market or in agriculture.

We at WishGini ensure that the consumer voice is heard stronger and clear. We not only provide the benefit of online ease and competitive pricing but also empower our customers to demand their terms and price without any inhibitions. For more details visit our website – www.wishgini.com today.