Getting website conversions going! – bend it like WishGini!

WishGini is India’s premier C2B (consumer to business) price discovery platform, that aims to make the consumer’s voice stronger, the vendors’ task easier, and endeavors to ge you the best deals on products ranging from kitchen appliances, laptops, microwaves, mobile phones, tablets, televisions, washing machines, to services spanning spa & salons!

With its understanding of the Indian market, WishGini also looks to engage, brainstorm & generate mutual guidance with the vendors based on its platform through regular communications on the business-specific topics.

Finally, research shows that many people don’t buy on the first visit to a site. Some use the Web simply for research before making a purchase in a brick-and- mortar store. Others research multiple sites for comparison shopping, but return only if they have a reason.

Customers and clients don’t really care about you. They care about themselves! In terms of gaining business, a Web site has to make clear what you can do for the visitor, not why you got into business in the first place or your favorite products, places to visit, or movies (save that for your blog!). Throughout this book, you can find techniques to ensure that your website answers the question “What’s on this site for me?” immediately and repetitively. As long as visitors are having a good time, finding useful information, or locating products and services that appeal to them, they will stay on your site. As soon as you lose their interest, you lose their business. You sell benefits to visitors through graphics, content, interactive opportunities — and appealing text. Benefits statements and calls to action (imperative verbs) to tell visitors the advantages of joining, instead of focusing on features. What’s in it for me? Answer that question at every step, and your Web site will work magic for you.

Was the above information helpful to you? If yes, please do visit WishGini’s website www.wishgini.com and leave your comments. You can follow us on our social network accounts too - http://bit.ly/29F3i5U for Facebook and http://bit.ly/29MMqMD for LinkedIn for more such regular updates!

A website must have stickiness! – take it from WishGini

WishGini is India’s premier C2B (consumer to business) price discovery platform, that aims to make the consumer’s voice stronger, the vendors’ task easier, and endeavors to get you the best deals on products ranging from kitchen appliances, laptops, microwaves, mobile phones, tablets, televisions, washing machines, to services spanning spa & salons!

With its understanding of the Indian market, WishGini also looks to engage, brainstorm & generate mutual guidance with the vendors based on its platform through regular communications on the business-specific topics.

Stickiness is the technical (!) term for keeping people on a Web site. If your average viewers visit fewer than two pages of your site or stay fewer than 30 seconds, most of them see only your home page and flee! You need more cyber-glue. Ideally, you want the average visitor to stick with the site for a minimum of three pages and at least a few minutes. Otherwise they haven’t spent enough time to figure out what you have to offer.

For this you need to lay down a sticky trail with content, calls to action, things to do, media to download, and interaction with site elements. Every action users take, every click they make, binds them kinesthetically to your site.

Was the above information helpful to you? If yes, please do visit WishGini’s website www.wishgini.com and leave your comments. You can follow us on our social network accounts too - http://bit.ly/29F3i5U for Facebook and http://bit.ly/29MMqMD for LinkedIn for more such regular updates!

Why your website is the nerve centre of your online marketing – a WishGini take

WishGini is India’s premier C2B (consumer to business) price discovery platform, that aims to make the consumer’s voice stronger, the vendors’ task easier, and endeavors to get you the best deals on products ranging from kitchen appliances, laptops, microwaves, mobile phones, tablets, televisions, washing machines, to services spanning spa & salons!

With its understanding of the Indian market, WishGini also looks to engage, brainstorm & generate mutual guidance with the vendors based on its platform through regular communications on the business-specific topics.

A business site has to succeed on multiple levels to pull a prospect or visitor into your marketing orbit. Without initial kerb appeal, your site doesn’t have a chance to establish itself in visitors’ minds. Without strong content, visitors don’t have a reason to stay on your site long enough to find out what you have to offer and how wonderful you are. And without a reason to return, visitors might never establish enough confidence to purchase your goods or services.

You have only four seconds — that’s right — four seconds to make a first impression. That’s not enough time for a visitor to read your content. It’s time enough only for our emotion-based lizard brains to react to color, layout, design, navigation (maybe), and perhaps a headline. If you haven’t caught people in your cybernet by then, they’re gone, probably never to return.

Fonts, images, activities, everything on the site must appeal to the target audience you’re trying to reach. You wouldn’t put bright colors on a site selling urns for pet ashes, or pastels on a site aimed at teenagers. A high-tech site in silver and black has a very different look and feel than one selling country decor with gingham and duckies. A site selling high-priced goods needs lots of white (empty) space to look rich; a discount site does well with crowded images. That’s why we recommend finding a designer who knows about marketing communications.

Was the above information helpful to you? If yes, please do visit WishGini’s website www.wishgini.com and leave your comments. You can follow us on our social network accounts too - http://bit.ly/29F3i5U for Facebook and http://bit.ly/29MMqMD for LinkedIn for more such regular updates!

Marketing online is part of overall marketing – the WishGini perspective

WishGini is India’s premier C2B (consumer to business) price discovery platform, that aims to make the consumer’s voice stronger, the vendors’ task easier, and endeavors to get you the best deals on products ranging from kitchen appliances, laptops, microwaves, mobile phones, tablets, televisions, washing machines, to services spanning spa & salons!

With its understanding of the Indian market, WishGini also looks to engage, brainstorm & generate mutual guidance with the vendors based on its platform through regular communications on the business-specific topics.

Exclusive online promotion of a Web site is rare. Your Web address should appear on your stationery, packaging, and brochures, at the very least. As you build an online marketing plan, you might decide to redirect some of your existing advertising dollars, but don’t abandon successful offline advertising. Will you still need a listing in the Yellow Pages? Will you still hand out promotional items or exhibit at trade shows?

Put your domain name (that’s just a techie word for Internet address) everywhere that you put your phone number and more. Put it on your shopping bags. Put it on your outdoor signs. Put it on your business truck. Heck, you can even hire someone now to put it on his shaved head!

Was the above information helpful to you? If yes, please do visit WishGini’s website and leave your comments. You can follow us on our social network accounts too - http://bit.ly/29F3i5U for Facebook and http://bit.ly/29MMqMD for LinkedIn for more such regular updates!

Developing an organic online marketing plan – the WishGini way

WishGini is India’s premier C2B (consumer to business) price discovery platform, that aims to make the consumer’s voice stronger, the vendors’ task easier, and endeavors to get you the best deals on products ranging from kitchen appliances, laptops, microwaves, mobile phones, tablets, televisions, washing machines, to services spanning spa & salons!

With its understanding of the Indian market, WishGini also looks to engage, brainstorm & generate mutual guidance with the vendors based on its platform through regular communications on the business-specific topics.

When one advertises offline, one puts the ads where the target market is likely to see them. Ads for muscle cars run in the sports section of the paper or on billboards near gyms. The same thing applies online. You need to place your lures where your fish hang out. As you explore possibilities online, check off methods you think are possibilities for your site. We also recommend that you compile a marketing notebook with ideas, articles, and websites, and create marketing folders on your hard drive to store online research.

Over time, you’ll gather enough information to fill out a Web Marketing Spreadsheet. On this form, you finalize the marketing methods from your checklist and specify marketing method, audience, impressions (number of times an ad is seen), cost per month, venues, and delivery schedule for each one. You can incorporate offline marketing in this spreadsheet or duplicate this arrangement for offline expenses and then add the two together. The combination of marketing methods you decide to implement is called your marketing mix. When completed, this spreadsheet encapsulates your marketing plan, showing how your marketing mix will achieve the objectives you’ve already established. If you lose direction, you’ll end up wasting money. After several months, discard the methods that don’t work and put more money into the ones that are successful — or add another method or two. Over time, you’ll develop an optimized, online marketing program that you can monitor and tweak as needed.

Was the above information helpful to you? If yes, please do visit WishGini’s website www.wishgini.com and leave your comments. You can follow us on our social network accounts too - http://bit.ly/29F3i5U for Facebook and http://bit.ly/29MMqMD for LinkedIn for more such regular updates!

A New Era of Consumers

We at WishGini believe that the market belongs to the consumer. Owing to that the consumer dictates the terms and conditions under the goods and services will be sold. Thus making consumer voice heard stronger and empowering the consumers is equally important. The “be or not to be of a company, brand or product” depends on the consumer.
 Although an individual make the end decision many factors has a direct influence on it. Consumption habits are changing, and so are consumers. Companies must adapt or die, so new business models are appearing which can be implemented. One such model which indicates higher rate of survival is C2B. Ensuring a positive customer experience is essential. Often times the customer gives the seller only one shot to get it right. It is also critical to have effective consumer protection infrastructure, such as channels for choice. Without such channels, trust is quickly lost and difficult to regain. Moreover, customers need the freedom to exercise their voice – and not just when they have a negative experience. Sellers need to find ways to listen respectfully to their customers and use their feedback. Those that do have a better chance of improving the customer experience and co-creating services that meet real needs.  We can see the recent consumer demand for more personalised products has caused an increase in one-off boutique social retail outlets.

Are you safeguarding your consumer’s interest?

In the 20th century, the presence and influence of the market grew dramatically in consumer life. We began to purchase things from the market for a price. Soon, mass production and industrial production came into being, giving the consumer world an entirely new dimension. Have you ever wondered how much urban consumers depend on the market for fulfilment of even their basic needs? This over-dependence on the market and the inherent profit motive in mass production and sales has given manufacturers, and dealers a good reason to exploit consumers. As a consumer, you would know how market products are constantly under-weight, of inferior quality and do not prescribe to quality standards specified by quality-control agencies. Consumers not only do not get value for their money but also often have to suffer losses and inconvenience due to market manipulations. In order to safeguard consumer interest, 6 consumer rights were initially envisioned by consumer rights activists of the West, namely: 

. Right to Safety

. Right to Information

. Right to Choice

. Right to be Heard

. The Right to Redress

. The right to consumer education.

  These rights were conceptualised in the developed world's consumer context where consumers are wealthy and completely dependent on the market to fulfil their needs. Consequently, two very important rights were added viz.:

The Right to Basic Needs and

The right to a healthy and sustained environment.

We, at WishGini not only help you with feat value for your money but also relief you from the hassle involved in online shopping. For a unique experience do visit our website - www.wishgini.com today!