Getting website conversions going! – bend it like WishGini!

WishGini is India’s premier C2B (consumer to business) price discovery platform, that aims to make the consumer’s voice stronger, the vendors’ task easier, and endeavors to ge you the best deals on products ranging from kitchen appliances, laptops, microwaves, mobile phones, tablets, televisions, washing machines, to services spanning spa & salons!

With its understanding of the Indian market, WishGini also looks to engage, brainstorm & generate mutual guidance with the vendors based on its platform through regular communications on the business-specific topics.

Finally, research shows that many people don’t buy on the first visit to a site. Some use the Web simply for research before making a purchase in a brick-and- mortar store. Others research multiple sites for comparison shopping, but return only if they have a reason.

Customers and clients don’t really care about you. They care about themselves! In terms of gaining business, a Web site has to make clear what you can do for the visitor, not why you got into business in the first place or your favorite products, places to visit, or movies (save that for your blog!). Throughout this book, you can find techniques to ensure that your website answers the question “What’s on this site for me?” immediately and repetitively. As long as visitors are having a good time, finding useful information, or locating products and services that appeal to them, they will stay on your site. As soon as you lose their interest, you lose their business. You sell benefits to visitors through graphics, content, interactive opportunities — and appealing text. Benefits statements and calls to action (imperative verbs) to tell visitors the advantages of joining, instead of focusing on features. What’s in it for me? Answer that question at every step, and your Web site will work magic for you.

Was the above information helpful to you? If yes, please do visit WishGini’s website www.wishgini.com and leave your comments. You can follow us on our social network accounts too - http://bit.ly/29F3i5U for Facebook and http://bit.ly/29MMqMD for LinkedIn for more such regular updates!

A website must have stickiness! – take it from WishGini

WishGini is India’s premier C2B (consumer to business) price discovery platform, that aims to make the consumer’s voice stronger, the vendors’ task easier, and endeavors to get you the best deals on products ranging from kitchen appliances, laptops, microwaves, mobile phones, tablets, televisions, washing machines, to services spanning spa & salons!

With its understanding of the Indian market, WishGini also looks to engage, brainstorm & generate mutual guidance with the vendors based on its platform through regular communications on the business-specific topics.

Stickiness is the technical (!) term for keeping people on a Web site. If your average viewers visit fewer than two pages of your site or stay fewer than 30 seconds, most of them see only your home page and flee! You need more cyber-glue. Ideally, you want the average visitor to stick with the site for a minimum of three pages and at least a few minutes. Otherwise they haven’t spent enough time to figure out what you have to offer.

For this you need to lay down a sticky trail with content, calls to action, things to do, media to download, and interaction with site elements. Every action users take, every click they make, binds them kinesthetically to your site.

Was the above information helpful to you? If yes, please do visit WishGini’s website www.wishgini.com and leave your comments. You can follow us on our social network accounts too - http://bit.ly/29F3i5U for Facebook and http://bit.ly/29MMqMD for LinkedIn for more such regular updates!

Why your website is the nerve centre of your online marketing – a WishGini take

WishGini is India’s premier C2B (consumer to business) price discovery platform, that aims to make the consumer’s voice stronger, the vendors’ task easier, and endeavors to get you the best deals on products ranging from kitchen appliances, laptops, microwaves, mobile phones, tablets, televisions, washing machines, to services spanning spa & salons!

With its understanding of the Indian market, WishGini also looks to engage, brainstorm & generate mutual guidance with the vendors based on its platform through regular communications on the business-specific topics.

A business site has to succeed on multiple levels to pull a prospect or visitor into your marketing orbit. Without initial kerb appeal, your site doesn’t have a chance to establish itself in visitors’ minds. Without strong content, visitors don’t have a reason to stay on your site long enough to find out what you have to offer and how wonderful you are. And without a reason to return, visitors might never establish enough confidence to purchase your goods or services.

You have only four seconds — that’s right — four seconds to make a first impression. That’s not enough time for a visitor to read your content. It’s time enough only for our emotion-based lizard brains to react to color, layout, design, navigation (maybe), and perhaps a headline. If you haven’t caught people in your cybernet by then, they’re gone, probably never to return.

Fonts, images, activities, everything on the site must appeal to the target audience you’re trying to reach. You wouldn’t put bright colors on a site selling urns for pet ashes, or pastels on a site aimed at teenagers. A high-tech site in silver and black has a very different look and feel than one selling country decor with gingham and duckies. A site selling high-priced goods needs lots of white (empty) space to look rich; a discount site does well with crowded images. That’s why we recommend finding a designer who knows about marketing communications.

Was the above information helpful to you? If yes, please do visit WishGini’s website www.wishgini.com and leave your comments. You can follow us on our social network accounts too - http://bit.ly/29F3i5U for Facebook and http://bit.ly/29MMqMD for LinkedIn for more such regular updates!

Marketing online is part of overall marketing – the WishGini perspective

WishGini is India’s premier C2B (consumer to business) price discovery platform, that aims to make the consumer’s voice stronger, the vendors’ task easier, and endeavors to get you the best deals on products ranging from kitchen appliances, laptops, microwaves, mobile phones, tablets, televisions, washing machines, to services spanning spa & salons!

With its understanding of the Indian market, WishGini also looks to engage, brainstorm & generate mutual guidance with the vendors based on its platform through regular communications on the business-specific topics.

Exclusive online promotion of a Web site is rare. Your Web address should appear on your stationery, packaging, and brochures, at the very least. As you build an online marketing plan, you might decide to redirect some of your existing advertising dollars, but don’t abandon successful offline advertising. Will you still need a listing in the Yellow Pages? Will you still hand out promotional items or exhibit at trade shows?

Put your domain name (that’s just a techie word for Internet address) everywhere that you put your phone number and more. Put it on your shopping bags. Put it on your outdoor signs. Put it on your business truck. Heck, you can even hire someone now to put it on his shaved head!

Was the above information helpful to you? If yes, please do visit WishGini’s website and leave your comments. You can follow us on our social network accounts too - http://bit.ly/29F3i5U for Facebook and http://bit.ly/29MMqMD for LinkedIn for more such regular updates!

Developing an organic online marketing plan – the WishGini way

WishGini is India’s premier C2B (consumer to business) price discovery platform, that aims to make the consumer’s voice stronger, the vendors’ task easier, and endeavors to get you the best deals on products ranging from kitchen appliances, laptops, microwaves, mobile phones, tablets, televisions, washing machines, to services spanning spa & salons!

With its understanding of the Indian market, WishGini also looks to engage, brainstorm & generate mutual guidance with the vendors based on its platform through regular communications on the business-specific topics.

When one advertises offline, one puts the ads where the target market is likely to see them. Ads for muscle cars run in the sports section of the paper or on billboards near gyms. The same thing applies online. You need to place your lures where your fish hang out. As you explore possibilities online, check off methods you think are possibilities for your site. We also recommend that you compile a marketing notebook with ideas, articles, and websites, and create marketing folders on your hard drive to store online research.

Over time, you’ll gather enough information to fill out a Web Marketing Spreadsheet. On this form, you finalize the marketing methods from your checklist and specify marketing method, audience, impressions (number of times an ad is seen), cost per month, venues, and delivery schedule for each one. You can incorporate offline marketing in this spreadsheet or duplicate this arrangement for offline expenses and then add the two together. The combination of marketing methods you decide to implement is called your marketing mix. When completed, this spreadsheet encapsulates your marketing plan, showing how your marketing mix will achieve the objectives you’ve already established. If you lose direction, you’ll end up wasting money. After several months, discard the methods that don’t work and put more money into the ones that are successful — or add another method or two. Over time, you’ll develop an optimized, online marketing program that you can monitor and tweak as needed.

Was the above information helpful to you? If yes, please do visit WishGini’s website www.wishgini.com and leave your comments. You can follow us on our social network accounts too - http://bit.ly/29F3i5U for Facebook and http://bit.ly/29MMqMD for LinkedIn for more such regular updates!