Friday 24 June 2016

Are you safeguarding your consumer’s interest?

In the 20th century, the presence and influence of the market grew dramatically in consumer life. We began to purchase things from the market for a price. Soon, mass production and industrial production came into being, giving the consumer world an entirely new dimension. Have you ever wondered how much urban consumers depend on the market for fulfilment of even their basic needs? This over-dependence on the market and the inherent profit motive in mass production and sales has given manufacturers, and dealers a good reason to exploit consumers. As a consumer, you would know how market products are constantly under-weight, of inferior quality and do not prescribe to quality standards specified by quality-control agencies. Consumers not only do not get value for their money but also often have to suffer losses and inconvenience due to market manipulations. In order to safeguard consumer interest, 6 consumer rights were initially envisioned by consumer rights activists of the West, namely: 
. Right to Safety
. Right to Information
. Right to Choice
. Right to be Heard
. The Right to Redress
. The right to consumer education.
  These rights were conceptualised in the developed world's consumer context where consumers are wealthy and completely dependent on the market to fulfil their needs. Consequently, two very important rights were added viz.:
The Right to Basic Needs and
The right to a healthy and sustained environment.
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