Are you providing your customers the value for their money?

Different interests can interpret the right to choice in different ways. For the developed world consumers, right to choice translates into more and a variety of products to choose from. For e.g. American consumers can choose from 25,000 super market items, 200 kinds of cereals, and read 11,092 magazines. This kind of choice often gives consumers a sense of well-being and safety and encourages them to believe that abundance leads to good living. The market also perpetuates this line of thought by advertising and promotion gimmicks.

The right to choice has a very different definition in developing countries. For a population dependent on the environment for livelihood, the right to choice and other consumer rights need a shift in focus. The focus needs to be on choice of good practices like organic farming and conservation of natural heritage. In cities, people should be able to choose cleaner and safer ways of transportation over polluting ones. Similarly, healthy and fresh food should be chosen over junk food. The right to choose must essentially be a consumer's right to choose a safe and healthy product of good quality over an unsafe or defective product. This can give a consumer immense leverage not just to choose products that are safe but also to influence the practices adopted by the market. Misinterpretation of choice by market forces has systematically weakened the consumer's position vis-à-vis the market. The market has exploited this situation by interpreting the ri

ght to confuse and exploit the consumer.

The consumer has been made to believe that more varieties of the same product on the market shelves give him or her the right to choose what s/he wants. In reality, more varieties of the same product just encourages false advertising claims and give the consumer a false sense of choice. Various kinds of shampoos, soaps, and other cosmetics differ merely in colour, smell and brand image. Each one of them claims one-up manship over the other but gives the consumer very little value for money or a better quality product.

We at WishGini not only provide the benefit of online ease and competitive pricing but also empower our customers to demand their terms and price without any inhibitions. For more details visit our website – www.wishgini.com today.