Sunday 24 July 2016

Why your website is the nerve centre of your online marketing – a WishGini take

WishGini is India’s premier C2B (consumer to business) price discovery platform, that aims to make the consumer’s voice stronger, the vendors’ task easier, and endeavors to get you the best deals on products ranging from kitchen appliances, laptops, microwaves, mobile phones, tablets, televisions, washing machines, to services spanning spa & salons!

With its understanding of the Indian market, WishGini also looks to engage, brainstorm & generate mutual guidance with the vendors based on its platform through regular communications on the business-specific topics.

A business site has to succeed on multiple levels to pull a prospect or visitor into your marketing orbit. Without initial kerb appeal, your site doesn’t have a chance to establish itself in visitors’ minds. Without strong content, visitors don’t have a reason to stay on your site long enough to find out what you have to offer and how wonderful you are. And without a reason to return, visitors might never establish enough confidence to purchase your goods or services.

You have only four seconds — that’s right — four seconds to make a first impression. That’s not enough time for a visitor to read your content. It’s time enough only for our emotion-based lizard brains to react to color, layout, design, navigation (maybe), and perhaps a headline. If you haven’t caught people in your cybernet by then, they’re gone, probably never to return.

Fonts, images, activities, everything on the site must appeal to the target audience you’re trying to reach. You wouldn’t put bright colors on a site selling urns for pet ashes, or pastels on a site aimed at teenagers. A high-tech site in silver and black has a very different look and feel than one selling country decor with gingham and duckies. A site selling high-priced goods needs lots of white (empty) space to look rich; a discount site does well with crowded images. That’s why we recommend finding a designer who knows about marketing communications.

Was the above information helpful to you? If yes, please do visit WishGini’s website www.wishgini.com and leave your comments. You can follow us on our social network accounts too - http://bit.ly/29F3i5U for Facebook and http://bit.ly/29MMqMD for LinkedIn for more such regular updates!

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